Terms of Use

Terms of Use

This agreement (the "Agreement") on the terms of use of this web site located at http://www.krispykreme.co.uk (the "Site") is between Krispy Kreme Doughnut Corporation and its affiliates and all visitors and users of the Site ("you"). By accessing the Site, you signify your assent to this Agreement. If you do not accept the terms of this Agreement, then please do not use or access the Site. Krispy Kreme reserves the right to change this Agreement at any time in its sole discretion, but if we do, we will post those changes on the Site. We encourage you to review this Agreement from time to time for possible changes. Your continued use or access of the Site shall constitute your acceptance of any changes to this Agreement. When using Site features, you will be subject to any additional posted guidelines or rules applicable to Site features, and such additional guidelines and rules are hereby incorporated by reference into this Agreement.

Ownership of Site, Trademarks and Copyrights.

Krispy Kreme or its affiliates owns and operates the Site and all content and materials on the Site, or has acquired the right to use such content and materials, including without limitation, any and all images, photographs, characters, text, statistic, trademarks, logos, graphics, illustrations, and audio and video clips. Much of the content and materials on the Site are copyrighted and are owned by Krispy Kreme or its affiliates. You may view the materials from the Site only for your own personal, non-commercial use. Except to the extent permitted by relevant copyright legislation, you may not copy, upload, post, transmit, reproduce, distribute, modify or publicly display the content and materials on the Site, or produce derivative works of such content and materials. "Krispy Kreme" and other associated logos are proprietary trademarks or service marks of Krispy Kreme or its related entities. You may not use these or any of Krispy Kreme's other trademarks or service marks without the written permission of Krispy Kreme. In addition, other logos on the Site are proprietary trademarks or services marks of Krispy Kreme's business partners. You may not use such logos without the written permission of the owner. This Agreement does not confer any license or right under any copyright or trademark of Krispy Kreme or any third party.

Use of Site Features.

When using certain features of the Site, you understand that you may be required to register by providing certain personal information. If you elect to provide such personal information, you agree that Krispy Kreme may use this information to enforce this Agreement. In consideration of your use of this Site, you agree to provide true, accurate, current and complete information about yourself as requested in connection with the provisions of and/or registration for any Site features, subject to all applicable laws. If you provide any information that is untrue, inaccurate, incomplete or not current, or Krispy Kreme has reasonable grounds to suspect that such information is untrue, inaccurate, incomplete or not current, Krispy Kreme has the right to refuse any and all current or future use of the Site features. Krispy Kreme may change, suspend or discontinue any Site feature at any time. Krispy Kreme also may impose limits or restrict access to certain Site features at any time.

We are using a service called UserFly which tracks a visitor's movement through our website. This information is then used to help improve the usability of our website. Please note that website visitors remain anonymous and we do not record any passwords or activity outside of the website: no personal files are recorded, no internet history and no interactions with locally installed software.

Privacy Policy

You agree to review our privacy policy which can be found at the beginning of this document. Our privacy policy is incorporated by reference herein and made a part of this Agreement.

External Web Sites

While the Site contains links to, or frames third-party Web sites, Krispy Kreme is not responsible for the content or security of any linked or framed sites. Krispy Kreme provides these links as a convenience and not as an endorsement. You may not establish a link to the Site without Krispy Kreme's prior written consent. You may not frame or incorporate the Site or any content of the Site in another Web site without Krispy Kreme's prior written consent.

Export of Information.

The United States Export Controls laws prohibit the export of certain technical data and software to certain territories. No content from the Site may be downloaded or otherwise exported in violation of United States law.

Disclosure; Forward-Looking Statements.

Some of the information on this Site may contain projections or other forward-looking statements regarding future events or the future financial performance of Krispy Kreme. We wish to caution you that these statements are only predictions and that actual events or results may differ materially. We refer you to the documents Krispy Kreme files from time to time with the U.S. Securities and Exchange Commission. These documents contain and identify important factors that could cause the actual results to differ materially from those contained in our projections or forward-looking statements.

Disclaimers and Liability Limits.

While Krispy Kreme attempts to provide accurate information on the Site, it assumes no responsibility for accuracy, including but not limited to typographical errors or omissions.

To the fullest extent permitted by applicable law, USE OF THE SITE, INCLUDING THE SITE FEATURES, IS AT YOUR EXCLUSIVE RISK. All material on the site is provided "as is" and does not constitute a warranty of any kind, either express or implied. Krispy Kreme disclaims all warranties, expressed or implied. This includes but is not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. It also includes any expressed or implied warranties arising from any course of dealing, usage or trade practice.

Krispy Kreme DOES NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED OR VIRUS OR ERROR FREE, OR THAT DEFECTS OR ERRORS WILL BE CORRECTED. Krispy Kreme is not liable for any direct, indirect, special, incidental or consequential damages arising out of the use — or the inability to use — the SITE. This includes but is not limited to the loss of data or loss of profits, even if Krispy Kreme was advised of the possibility of such damages.

Jurisdiction and Choice of Law.

This Agreement and all claims or issues regarding the Site, shall be governed according to the laws of the United States and the State of North Carolina. Any legal action concerning this Agreement or the Site must be brought within one (1) year after the claim or cause of action arises and must be brought in the State of North Carolina.

Severability

If any provision of these Terms of Use is found invalid or unenforceable, the provision will be enforced to the maximum extent permissible, and the other provisions of the Terms of Use will remain in full force and effect.

If you have any questions, or need any further information, please send us an email to the following address: office@krispykreme.co.uk. You may also contact us by mail at the following address: Krispy Kreme Doughnuts, Unit 4 Albany Park, Frimley road, Camberley, Surrey, GU16 7PQ

Updated October 21, 2009

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